We live in a world where everything is visible and invisible at the same time, you can look at a website and think hey there is a cool website but then you look at the same website on a mobile device and it looks horrible.
Developing content that is different is a good thing.
Why use a cookie cutter approach to building a business, sure it works for a few people but we cant all own a subway shop and if everyone did you would soon find that you no longer like to eat there.
Its the same thing with the color of cars, what if every car were the same color?
It would be pretty boring right?
Well, imagine that your a search engine, forget about thinking that people run the search engine because that is simply just not true.
People do not run Google, Computers run Google.
Because were just humans and we cannot figure out how to hold the billions of megabits of data that websites represent.
Because of this truth, if your website does not stand out as different your fighting an uphill battle.
Seriously, something as simple as a drag and drop website builder can reveal a pattern that a search engine can easily detect and then take an action.
That action might be to ignore your website.
Think that might be a problem, your right it is, this is why drag and drop builders are just a bad idea.
Checkout this website for information on how you can learn to build your own website and finally free yourself from the slavery of bad websites.